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Just in time

Oro is Italian for gold – and that fits the goldbeater’s city’s Schwabach history very fine. However, the name was to remain secret as long as possible.
While day-to-day business was continuing,
we removed the huma ad installation,
and just in time for the grand opening,
the three detached letters shone perfectly.
Along with the 4.5-meter high single-letter
installation, rebranding also included info steles,
banners, and signposts.

And as a quality advertisement installation
made in Freystadt keeps beaming even after
a few years, the “old” huma ad installation
moves some 400 km away to St. Augustin.
There, the company builds a new huma
shopping center – a project in which we are,
once again, actively involved.